"Every year when Breast Cancer Awareness Month (October) comes around I am a saddened and surprised that thermography hasn't become more popular. Part of this is my mindset. I'd rather focus on breast health and ways to prevent breast cancer at the cellular level than put the emphasis on testing and retesting until you finally do find something to poke, prod, cut out or radiate. That's why I call October Breast Health Awareness Month, not Breast Cancer Awareness Month. I understand that mammography has been the gold standard for years. Doctors are the most familiar with this test, and many believe that a mammogram is the best test for detecting breast cancer early. But it's not. Studies show that a thermogram identifies precancerous or cancerous cells earlier, and produces unambiguous results, which cuts down on additional testing and it doesn't hurt the body. Isn't this what women really want?"